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We help DTC brands unlock insane profitability to scale by $1m+

How can we help you for free?

  • Full audit of your existing marketing & systems
  • Detailed action plan with recommendations
  • Estimated results based on past data
  • Full audit of your existing marketing & systems
  • Detailed action plan with recommendations
  • Estimated results based on past data
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Here are just a few client results…

Warrior Within

Added $600k in revenue within the first 12 months

  • Increased conversion rate from 1.7% to 2.8%
  • Optimised Google + Youtube campaigns to achieve a 4.0 ROAS
  • Added an extra $25k p/m with new email + sms campaigns
“Due to the excellent talent of Athena Digital our business has boomed. We are busier than ever and things have improved greatly since we began our work together. I feel like the sky is the limit with them on my side. We struggled for years to get past a certain point and now everything feels possible.”
Jen Patten
Founder | Warrior Within Design

Tomo Golf

50% increase in revenue within the first 90 days

  • Increased conversion rate from 3% to 5.2%
  • Optimised Meta campaigns to achieve a stable 3.0 ROAS
  • Over a 300% increase in revenue generated from email & sms campaigns
“My first meeting with Jen she told me when to expect to breakeven, and when we would be net positive and make money. The impact she had was immediate and within 2 weeks we broke even and we've been increasing business ever since. Not only was she effective but Jen is also very helpful and always available.”
Sunny Chou
Founder | Tomo Golf

Stashlogix

More than a 300% increase in overall return on ad spend

  • Increased conversion rate from 2% to 4.5%
  • Increased Google campaign ROAS from 1.7 to 4.6
  • Increased Meta campaign ROAS from 0.45 to 2.7
“Jen and Athena Marketing have worked wonders for us. Jen has started multiple companies before Athena so she can relate in ways that most marketing companies can’t. Advertising on FB and Google is all about ROI for us, she’s keenly aware and consistently delivers over 4 X ROAS.”
Skip Stone
Founder | Stashlogix

Skivys Femme

250% increase in profitability in the first 30 days

  • Reduced customer acquisition cost by 45%
  • Improved Meta campaign ROAS by 50%
  • Boosted average order value with site optimizations

Apex Ski Boots

4.0 ROAS on $120k Meta ad spend

  • Doubled Amazon revenue within 6 months
  • Increased Google campaign ROAS by 200%
  • Generated an additional $15k p/m with new Youtube campaigns
“Athena delivers precise, creative, and data-driven results. They are a dynamic agency that quickly pivots to optimize performance. Our experience with them has been enjoyable on a business and personal level. We would highly recommend them to any business looking to scale.”
Brian Ellwood
Director Of Marketing | Apex Ski Boots

This is how we guarantee you see maximum growth in minimum time

We focus on the three KPI’s that have the largest impact on your marketing performance. Just a 20% increase in each key metric will result in almost double the revenue from the same ad spend.

ROAS

We test campaigns on every viable platform for your products to ensure we find the most profitable advertising channels available.

Customer Acquisition Cost

We then look at your website’s conversion rate. We optimise your site to convert the maximum amount of traffic into paying customers for the lowest possible ad spend.

Customer LTV

Finally, through tried and tested email & sms campaigns as well as further additions to your site, we max out your customer LTV.

The result of all this, is the highest possible return on your marketing spend and more profit to re-invest into growing your brand.

Get the system that’s generated over $100m for brands in the last 4 years

How can we help you for free?

  • Full audit of your existing marketing & systems
  • Detailed action plan with recommendations
  • Estimated results based on past data
  • Full audit of your existing marketing & systems
  • Detailed action plan with recommendations
  • Estimated results based on past data

Have a question?

We have an in-house team of experts allowing us to use whatever marketing technique is necessary to achieve the best results possible. This includes Meta, Google, TikTok, Amazon, Youtube, UGC, Website conversion optimization, Email & SMS marketing and more. Every brand is different and so requires a different winning formula.

We charge a flat monthly retainer, however, the number depends on the scope and scale of the services we are performing. We’ll only use what is going to deliver the best results for your brand so that way, you’re not spending vital capital on unnecessary services that barely move the needle.

We can work with DTC brands of all shapes and sizes and there are no set requirements. However, we’ll only take on brands who we are certain we can achieve outstanding results for. To find out if this applies to your brand, you can schedule a quick chat so that we can determine whether there’s a fit or not.

While our numbers are big, our operation is small. We keep things compact so that we can provide an outstanding level of support and communication. Our entire team is based here in the US and our clients get unlimited and direct contact with the experts who are generating the results.

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